​​​​​​​Client          Personalo

Work          Visual Identity, Brand Collateral

Description
          Personalo is an online platform for employee exchange between companies. The online platform is intended to encourage entrepreneurs to try new ways to recruit and to engage in mutual exchange of staff.
          Owners Inga Raunheimer and Fabian Tanyildiz aimed for a design direction that is "modern with a clear minimalist approach" and a visual identity that conveys the brand values of the company: "exchange", "trust", "flexibility", "security", "togetherness" and "network". The result is a logo with two arrows pointing into each other's "own space" and a deep blue corporate colour which conveys a sense of trust and loyalty while still modern. The use of a cream paper for the stationery makes a nice warm contrast to the punchy blue.  
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