​​​​​​​Client          MYKITA

Work          Corporate Design, Art Direction

Description
          MYKITA is an eyewear manufacturer founded in 2003 with contemporary eyewear that are designed and handmade in the heart of Berlin. A clear design signature coupled with excellent product quality and a huge potential for innovation have made MYKITA a major name on the international eyewear market. 
          During my four years with MYKITA I was part of reinventing the brand towards a more modern and high fashion direction. My focus was to set up corporate design guidelines, to update the materials, typography, colours and brand collateral, and to generally achieve a more uniform and exciting design throughout all inhouse, and external collateral.
          I was responsible for a wide range of projects within different fields of design including print-, web-, packaging- and exhibition design. Included in my responsibilities were: corporate stationery, business forms, presentations, website & e-shop, campaign shoots, lookbooks, books, brochures, advertisements, invitations, press releases, POS-material (e.g banners, displays, catalogues, postcards), shop window decorations, shop ephemera (e.g bags, cards, forms and packaging), fair booths and exhibitions.
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