​​​​​​​Client          Fête de la Boutique

Work          Visual Identity, Brand Collateral

Description
          Fête de la Boutique is a concept store with carefully selected labels in the heart of Mitte, Berlin. The initial concept of the owners, Felicitas Pumb and Teresa Severin, was to "celebrate every season" by alternating the shop interior and products offered four times a year.
          The visual identity follows the shop brand values, which are "zeitgeist", "casual", "playful" and "modern". I created a logo symbol based on these key words also using the basic shape of a square as a nod to the idea of the four seasonal changes. The spirit of the brand and its name was further reinforced by incorporating the four letters F, D, L and B in a playful arrangement around the square. 
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